How To Apply DMM's Expiration Labels

  1. Prep your product by wiping it down with an alcohol or cleansing wipe. Let dry.
  2. Determine the expiration date by using the chart below.

  • Remember, expiration starts the moment you expose your product to air.
  • Write down the expiration date on the label with a fine-point permanent marker. 
  • Apply label.

With DMM's Expiration Labels, you can now dress your makeup and skincare products with the cutest accessory ever!

The ancient Egyptians were the first ones to incorporate blush in their beauty routine.   After that, the French brand, Bourjois, were the first to create an official powdered blush sold publicly. 

The first concealer was revealed to the public in the 1950s.   In 2020, over 60% of American women wore foundation/concealer.

As early as 400 BC, eyeliner was used by the Egyptians on their waterline and eyelids to signify high status and protect their eyes from the sun. 

The inspiration behind our Expiration Labels is you...because you deserve to be safe and sexy every day.  We are your friendly reminder to renew.

Max Factor was the godfather of makeup. The birth of modern foundation goes all the way back to Max Factor in 1935. The foundation was called, "Pan-Cake" because of its caky texture.

While cream, liquid and powdered highlighters have been around for awhile, powdered highlighters are currently all the rage for Gen Z! 

Lipliner first became a trend in the 1920s when actress Clara Brown first used it to highlight her cupids bow and gave her iconic doll shaped lips.  Make those lips of yours pop! 

“To me, lipstick is the best cosmetic that exists.” – Actress, Joan Collins

The first makeup sponges started being used in the 1920s, which were yet again invented by Max Factor. 

“I won't cry for you, my mascara's too expensive.” – Adriana Lima

“The beauty of a woman is not in a facial mode, but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives, the passion that she shows. The beauty of a woman grows with the passing years.” —Audrey Hepburn

 “Beauty is not in the face; beauty is a light in the heart.” —Khalil Gibran

The first modern toothbrush was invented around 1780 and was made of cattle bone and swine bristles. 

The PAO (Period After Opening) label. You may find this symbol on your makeup product or packaging.

“Outer beauty turns the head, but inner beauty turns the heart.” —Helen J. Russell

The earliest body lotion used was found to be around 3000 B.C. by the Sumerians. 

Before deodorant was invented in the late 1800s, women combined frequent bathing and generous amounts of perfume to mask body odor. 

They say when it comes to skincare, the earlier the better. Most people start using eye creams in their 30s, but using it in your 20s will give you a head start in preventing wrinkles. 

Dermatologists recommend facial cleansing brushes to help wash your face for a more thorough clean, exfoliate for softer skin and get rid of deep seated dirt and residual makeup trapped in your pores. 

The world's oldest face cream was discovered in 2003 by archeologists in a Roman temple on the banks of the River Thames in England. 

One of the first makeup brushes was found in the Saxon Cemetery around 500 to 600 A.D. 

 “Outer beauty attracts, but inner beauty captivates.” —Kate Angel



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